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Matthew Kuzmin

Jan 01, 2023

HOW TO START YOUR MARKETING

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The core of your product is marketing. The reason is usually technical features won't really affect your success. From my experience there are two main strategies in the market: create a "wow feature" or provide great execution. We will discuss the execution process of marketing in this article - the only advantage you need to make your company successful.

The core of your product is marketing. The reason is usually technical features won't really affect your success. From my experience there are two main strategies in the market: create a "wow feature" or provide great execution.

We will discuss the execution process of marketing in this article - the only advantage you need to make your company successful.

To start you need to define your target audience and create customer personas to understand their needs, preferences, and behavior. Typically, the process looks like:

  1. Determine the demographics, interests, pain points, and goals of your ideal customer.

  2. Gather market research data about your target audience through surveys, focus groups, and online analytics.

  3. Create detailed profiles of your customer personas based on the information you collect.

  4. Include their name, age, occupation, and personal information.

  5. Continually update and refine your customer personas based on new information and insights.

  6. Identify your customer personas and use them as a guide for your marketing strategy, from the messaging to the channels.

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Next, develop a message that resonates with your target audience and differentiates your product or service:

  1. Determine the benefits and differentiators of your product or service by identifying its unique value proposition.

  2. Communicate the value of your product or service to your target audience in a compelling and concise way.

  3. Ensure that your brand personality and language are aligned with your target audience.

  4. Get feedback from a small group of customers or potential customers to refine your message.

  5. Maintain consistency across all marketing channels and materials to build brand recognition.

  6. As the market and customer feedback change, adjust your message accordingly.

After that, you need to determine which channels you will use to reach your audience. These include social media, emails, paid advertising, and content marketing. Some channel ideas:

  1. Using social media platforms like Facebook, Instagram, and LinkedIn to market your products and services.

  2. Build relationships and increase conversions with targeted, personalized emails. Use paid advertising platforms like Google Adwords and Facebook Ads to drive traffic to your website.

  3. To attract and retain customers, share valuable, informative, and entertaining content.

  4. Participate in conferences, trade shows, or webinars to connect with your audience and demonstrate your expertise.

  5. By partnering with influencers, you can generate positive media coverage and promote your brand.

  6. Encourage customers to refer others to your business by offering referral programs, incentives, and rewards.

Once you have identified what is working and what can be improved, you should track and analyze the performance of your marketing campaigns.

In order to track your marketing activities, you usually need to add tracking code to your website or use a third-party platform. Using the analytics tool, you can monitor key metrics, such as website traffic, conversion rates, and revenue.

With this data, you can determine which campaigns are performing well and which need improvement. If you see that one campaign is driving traffic to your website but has a low conversion rate, you may want to improve the campaign's call to action or landing page.

Besides tracking and analyzing your campaigns, regular audits of your marketing efforts can also be beneficial. In this way, you can identify any gaps or weaknesses in your strategy and make adjustments as necessary. You can improve your marketing campaigns' effectiveness and drive better results for your business by tracking and analyzing them. The last step is to continuously test and optimize your campaigns to maximize their effectiveness. Continually testing and optimizing your marketing campaigns will help you maximize their effectiveness and return on investment (ROI). You can improve the performance of your campaigns by testing different elements, such as messaging, creative, or targeting.

You may find that a particular headline or call to action is more effective at driving conversions than others. Making this change can improve the performance of your campaigns and increase their ROI.

Bleakers is a leader in the development process, but without a marketing plan, even the best execution is useless. This is why we offer an initial consultation, since we want to make sure your idea is actually viable and won't waste your money.

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