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Get the full list of Agile methodologies from Bleakers

Matthew Kuzmin

Jan 02, 2023


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Before you begin developing your product, it is important to clearly define your target market and understand the needs and pain points of your customers. Still, as soon as you formed your idea, you may understand that mastering your development may decide the future of your company.

Every product development starts with defining the target audience and understanding the needs and pain points of your customers. Usually, the steps may include:

  • Create a product roadmap: This is a high-level plan for your product development that outlines key features, milestones, and timelines. It can help you prioritize development efforts, align your team, and track your progress.

  • Build a minimum viable product (MVP): A minimum viable product contains only the core features and functionality of your product. Before launching a full version of the product, you can test it with early customers and gather feedback.

  • Test and iterate: It is important to gather feedback from customers regularly as you develop your product and make adjustments accordingly. Your product will be aligned with customer needs over time and will continue to improve.

Bleakers could not keep development on the website for months over months, because the company would simply lose money before it could even get started make some.  It was critical to get result faster, to get a response from our customers. In the wake of the first audience response, we might be able to improve this product in accordance with our customers' needs. As a result, we are able to be flexible and iterate continuously.

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The development of a new product requires you to understand a few things about the development process. Here are some basics about it:

  • Waterfall is a sequential, linear development approach. The process involves defining requirements, designing the product, implementing the design, testing the product, and then launching it. A well-defined set of requirements and limited scope of change make this method appropriate for projects with well-defined requirements. 40 years ago, it was the main development process, due to the low-complexity of software and technology. Currently, this approach is mostly used by large companies by clearly defined scopes. In this approach, you can have a fixed price, but usually you'll overpay. Moreover, you can’t change the product before finishing development. As a result, you will also have to pay more if you decide to change the product at a later date.

Tip: Another problem with Waterfal's approach is that products are rarely built for later changes. This could lead to increased costs and time for changes in the future. Therefore, we don't recommend building fixed price products since any change may result in a higher price. You should at least discuss the quality of the build in advance, and any good quality agency will take care of it.

  • Agile is a flexible, iterative approach to product development. To develop and test small chunks of the product quickly, sprints are used. A rapid change in requirements and a high degree of uncertainty make this method well suited to that kind of project. There are so many benefits you can get from sprints if you're creating an unknown tech or MVP in particular. If you have a large number of hypotheses with a high level of uncertainty, it is also a good option.

Agile may be divided into different methodologies, among which are:

  1. The Scrum methodology is an agile framework for bringing together a cross-functional team to work collaboratively on a product. Every sprint is preceded by a sprint planning meeting, a daily stand-up, and a sprint review. An application that is well-formed and has a limited hypothesis with a low level of uncertainty is a perfect candidate for this framework. This approach assumes you have a technical team working on your product without a Project Manager controlling it. It's pretty basic here: let the software team work by itself as long as they are high-performing experts.

  2. The Lean methodology focuses on maximizing value and minimizing waste. The process involves identifying and removing unnecessary activities, using data to make decisions, and continuously iterating on the product. The Lean process focuses on the people and brings customers useful results constantly. The goal is to reduce tasks and costs where possible.

To deliver the best results, you need to choose your development approach carefully. If you choose a waterfall approach at the beginning of your product, you are likely to lose it. Developing products is always about reducing loss chances and increasing success chances. The best people to help you succeed are experts in development.


To avoid product failure, choose the right approach with an expert


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